Strategists
Audience understanding, clear priorities, and a connected marketing direction.
About Inner Glow Social
Good marketing starts with understanding the business behind it.
Inner Glow Social is a strategy-led marketing agency built for businesses that want more intention behind how they show up, communicate, and connect with customers.
We’re based in Evans, Georgia, but our experience extends far beyond one market, industry, or platform.
Our story
Marketing was never supposed to be just content.
Inner Glow Social began with social media at its core, but the work quickly reinforced something we already knew: businesses rarely have a social media problem.
They have a communication problem. A consistency problem. A customer journey problem. A clarity problem. Sometimes they simply have too many marketing pieces operating independently.
That’s why Inner Glow Social has grown beyond managing feeds. Today, our work brings together social media, video, email, landing pages, reputation management, and strategy.
We’re intentionally building an agency where strategy and execution live under the same roof.
Understand the business. Understand the customer. Then create marketing that connects the two.
Cherie Moore
Founder & Lead Marketing Strategist
Meet Cherie
The marketing brain behind the standard.
I’m Cherie Moore, founder of Inner Glow Social. I’ve spent more than 15 years working across marketing, social media, content strategy, customer engagement, email, brand reputation, digital communications, and integrated campaigns.
My career has taken me into some very different rooms. I’ve supported work connected to global brands and platforms including Netflix, Mailchimp, and Wise. I’ve developed integrated marketing initiatives within education and worked with B2B and consumer brands, dental and healthcare organizations, service businesses, startups, and community-focused organizations.
I’ve seen marketing at scale, and I’ve also worked with business owners sitting at their desk thinking, “Okay…what are we actually supposed to be doing here?” I enjoy both.
Good marketing rarely starts with “What should we post this week?” I’m much more interested in who we’re trying to reach, why they should care, what happens after they click, and whether every effort is actually working together.
I’m naturally curious, detail-oriented, a mom, a creative, and someone who genuinely values relationships. Marketing brain doesn’t really have an off switch.
My role is to lead the strategic vision and make sure the standard behind our work stays high as the agency grows. Because this isn’t being built to be the Cherie Does Everything Agency.
We’re building a team that understands the why, cares about the details, and treats our clients’ businesses with the same attention we’d want for our own. That’s the Inner Glow standard.
Our team
Built by marketers.
Led by Cherie, Inner Glow Social brings together experienced marketing collaborators across strategy, content, social media, email, and digital communications. The right expertise supports each client’s scope—not a one-size-fits-all team.
Content + social professionals
Thoughtful creative, publishing, and customer conversations.
Email + digital specialists
Focused landing pages, campaigns, and customer communication.
You may work with more than one member of our team. You should always know who’s working on your business and why.
What guides us
The values behind the work.
Clarity
We explain what we’re doing and why we’re doing it.
Connection
Marketing works best when brands understand the people they’re trying to reach.
Curiosity
Good strategy comes from asking better questions.
Ownership
We take responsibility for the quality of the work we’re trusted to deliver.
Transparency
Clear communication, expectations, and access aren’t optional.
Intention
We’re not interested in doing things just because everyone else is doing them.
Your business already has a story.
Let’s make sure your marketing tells it well.
Whether you need ongoing support, original video content, stronger customer communication, reputation management, or a clearer plan, we’ll help determine what makes sense.
Book a consultation
Not sure which service you need? That’s exactly what the consultation is for.