What we do

Marketing support built around what your business actually needs.

You don’t need every marketing service under the sun. You need the right combination of support for where your business is now and where you’re trying to go.

Our core services are designed to work independently or together.

Book a consultation

01 / Social + video

Social media should have a job.

Your social presence should help people discover your business, understand what makes it different, build familiarity, and stay connected. We combine strategy, content, publishing, community engagement, and performance insights around your actual goals.

Service option

Social Presence

For businesses that need a consistent, professionally managed social presence without handling the day-to-day themselves.

Best for

Businesses that want to stay visible and connected without managing social media internally.

Service option

Social Growth

For established businesses that want social media to actively support broader marketing goals, campaigns, expertise, and audience growth.

Best for

Established businesses that want social media to play a more active role in marketing and growth.

Have content already? Great.

If your business already has approved photos, videos, graphics, product images, testimonials, or other brand assets, our team can incorporate those materials into your content strategy.

We also create custom graphics, carousels, captions, and other social content according to the client’s service scope.

Reasonable editing of client-supplied short-form video may also be included depending on the package and content needs.

Need fresh original footage? For businesses located throughout the CSRA, Inner Glow Social also offers on-location video content creation as an additional service.

On-location filming is NOT automatically included in monthly social media management and is quoted separately.

Questions about this service?

Video content creation

Original content, without figuring out what to film yourself.

Available to businesses throughout the CSRA, our on-location video content sessions are designed to create a library of authentic, reusable assets for your brand.

Before filming, we plan what needs to be captured based on your business, audience, and content strategy.

That means you are not simply walking away with random clips. You are building a content library with a purpose.

Video sessions may include:

  • Short-form vertical video
  • B-roll
  • Talking-head content
  • Behind-the-scenes footage
  • Product or service demonstrations
  • Interviews
  • Event content
  • Brand storytelling
  • Edited Reels
  • TikTok-style short-form content
  • Other social-first video concepts

Video content creation may be booked as a standalone service or added to ongoing social media management.

On-location filming is quoted separately.

Client-supplied video can still be incorporated into social media management when appropriate.

Editing scope depends on the content session selected. The exact number and type of edited assets will be outlined before the project begins.

Questions about this service?

02 / Landing pages + email

Attention is great. What happens next?

Marketing doesn’t stop when someone clicks. We create stronger digital customer journeys by giving potential customers somewhere intentional to go and a reason to stay connected.

Landing pages

A good landing page answers the question someone had when they clicked. We develop focused pages for services, promotions, events, lead generation, or customer journeys.

  • Strategy and messaging
  • Copywriting and page structure
  • Calls to action and lead forms
  • Mobile optimization
  • Coordination with existing digital tools

This is not full website development. It’s focused marketing built around a specific action.

Email marketing

Social gets attention. Email helps you keep it. We plan, write, design, and manage communication that provides value without becoming inbox noise.

  • Newsletters and promotional campaigns
  • Customer and event communication
  • Welcome and nurture sequences
  • Launch sequences
  • Segmentation guidance
  • Reporting and optimization

Questions about this service?

03 / Reputation

Build trust before a customer ever contacts you.

We monitor customer feedback, respond thoughtfully, identify recurring themes, and strengthen the experience potential customers see online.

  • Review monitoring
  • Brand-aligned review responses
  • Monitoring up to 3 review platforms
  • Customer sentiment tracking
  • Reputation insights
  • Review-generation recommendations
  • Escalation of serious or recurring concerns
  • Monthly reputation reporting

Questions about this service?

04 / Strategy

Sometimes you don’t need more marketing.
You need a clearer plan.

Our strategy engagements help businesses step back, identify priorities, and build a practical marketing direction.

Service option

Social Media Strategy

A focused plan for the platforms, messages, and content that deserve your attention.

  • Account review
  • Two focused strategy sessions
  • Platform recommendations
  • Customized content pillars
  • Audience + positioning guidance
  • 30 personalized content ideas
  • Written strategy + action plan
  • Execution guidance

Best for

Businesses that want direction before they execute.

Service option

Integrated Marketing Strategy

A connected view of marketing, customer experience, reputation, and opportunity.

  • Current marketing review
  • Audience and customer journey analysis
  • Positioning and messaging recommendations
  • Social and email direction
  • Landing-page recommendations
  • Reputation opportunities
  • Campaign concepts
  • Local and community opportunities
  • Prioritized written action plan

Best for

Businesses ready to align multiple marketing efforts.

Questions about this service?

Your business already has a story.
Let’s make sure your marketing tells it well.

Whether you need ongoing support, original video content, stronger customer communication, reputation management, or a clearer plan, we’ll help determine what makes sense.

Book a consultation

Not sure which service you need? That’s exactly what the consultation is for.